Implementing groundbreaking innovations in the product: iMumz
Why Outcomes Matter | Implementing groundbreaking innovations in the product: iMumz
Karuna Jain
Jun 23, 2022


In this episode, Enzia partner Karuna Jain engages in a candid conversation with Ravi Teja Akondi, Co-founder of iMumz. iMumz is the fastest growing platform for Indian pregnant women with around 200,000+ members and trusted by more than 1000+ leading doctors. For more, visit:

Karuna and Ravi discuss the importance of a customer outcomes-based approach in iMumz’s success. Specifically, they explore the following questions:

• How do you break down your company’s larger vision into smaller, customer-focused outcomes and measure them?
• How does focusing on outcomes help the business grow and succeed?
• When is the best time to start identifying and measuring customer outcomes?
• Do the outcomes change over time? What are some learnings from the journey?

About the Series: Why Outcomes Matter

Customer outcomes are important across sectors and businesses, but specifically, in healthcare, education and environment as they have cascading effects on their immediate ecosystem. E.g., an upskilling platform for women improves employability for an individual woman and elevates chances of higher household income and standard of living for her entire family.

At the same time, they are equally important for the financial success of the company as they help improve customer satisfaction in terms of product quality, access, and affordability. Hence, pursuing customer outcomes is a holy grail for any company or industry.

At Enzia, a customer outcomes-focused approach is a core principle, and we look + cultivate the same in the companies we fund. This series narrates the journeys of some of our portfolio companies in identifying, measuring, and acing customer outcomes.

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