PROBLEM

The total addressable market for cosmetology in India, catering to both men and women, is estimated at approximately INR 9,000 crore. This includes surgical procedures (~INR 4,400 crore), non-surgical treatments (~INR 2,100 crore), and haircare (~INR 2,500 crore). Despite its size, the market remains largely unorganized, with limited consumer awareness, lack of transparency, and inconsistent clinical outcomes. These challenges present a significant opportunity for disruption. We believe they can be addressed through a combination of high-quality digital content, open and transparent communication, and robust training protocols for doctors, nurses, and technicians—similar to what has been achieved in other medical specialties. This creates a clear whitespace for a brand to build a category-defining platform anchored in trust, outcomes, and consumer experience.

COMPANY

AWHC is a physical chain of clinics in the medical aesthetics space, building a comprehensive pan-India network to serve individuals seeking aesthetic enhancement. The company offers a full spectrum of services, including surgical procedures like liposuction, gynecomastia correction, and abdominoplasty; non-surgical treatments such as Botox, fillers, fat grafting, laser hair removal, and acne care; and haircare solutions including hair transplants (beard transplants as well) and hair fall treatments like PRP, mesotherapy, and growth factor therapy. With a strong focus on clinical quality and personalized care, AWHC aims to make safe, high-quality aesthetic procedures more accessible and trusted across India.