(From L to R, Dr Narendra Malhotra with co-founders of iMumz Dr Jaideep Malhotra, Rajesh Jagasia, Ravi Teja Akondi, Mayur Dhurpate)
iMumz app for new mothers and fathers to be release on January 20 in India, plan to enter the US in March with customised wearable devices and giving suggestions based on the wearable data for every pregnancy.
iMumz, a pregnancy app founded by two young IIT BHU alumni, a lifestyle expert and a senior obstetrician has reportedly received funding of around $300K (Rs2.2 crore) from Enzia Ventures, Titan Capital (by Kunal Bahl and Rohit Bansal, founders of Snapdeal), and AngelList.
Having won the AtmaNirbhar app challenge in the health space, the founders Ravi Teja Akondi, Mayur Dhurpate, Rajesh Jagasia and Dr Jaideep Malhotra plan to enter the US in March with customised wearable devices and giving suggestions based on the wearable data for every pregnancy, as per a press statement. The iMumz app for new mothers and fathers will be released on January 20, 2021 in India. The app is reportedly supported by 1000+ obstetricians.
According to the release, more than 100,000 iMumz has delivered healthy babies so far. iMumz daily activities shields the mother from stress, bonds her to her baby with baby bonding activities, pregnancy date wise music to unwind, and provides her yoga, diet for her fitness and desired nutrition.
Giving details about the app’s ease of use and technical features co-founder Mayur Dhurpate talks about the iMumz programme’s UI and gamified approach of Baby Score for mothers and fathers to track how healthy the environment for the baby is. The app also has a chat engine and live-streaming feature which hosted 160+ senior doctors post the COVID-19 lockdown, and answered 50,000 questions during those tough times, according to him.
Dr Jaideep Malhotra, senior gynaecologist and Ex-FOGSI president said, “We are seeing a huge demand for an iMumz equivalent post pregnancy from our users. We will be releasing the iMumz app for new mothers and fathers on the January 20, 2021 in India. This will take into account postpartum depression – the difficult period for mothers and will also have Baby Growth Program – playful activities for brain development, movement for the newborn. We are also moving towards a powerful personalisation of the programme for the expecting and new mothers through their health information.”
Talking about the rationale behind the funding, Bipin Shah, Partner, Titan Capital said, “We believe in the diverse team of iMumz. They are on a very focused trajectory to become the ‘Go to platform’ for pregnant women by helping them in their journey. Clearly this is a large market globally. Till date, iMumz created a huge impact in 100,000+ pregnancies and all set to launch in global markets.”
Karuna Jain, Partner, Enzia ventures, said, “In the current scenario Indian society has taken a 360 degree turn when it comes to health and wellness. People are more determined towards their mental and physical health, especially expecting mothers. In such an evolving country, apps like iMumz are the need of the hour, and we are glad to have invested in iMumz as these modern applications are filling the gap with the much required wellness awareness.”